It'll be on CBS TV in Buffalo and Jacksonville only.
London — The NFL game between the Buffalo Bills and Jacksonville Jaguars won't be on TV, but it will be streamed for free by Yahoo.
Yahoo? How'd that happen?
Yahoo struck an exclusive deal with the NFL to stream the game from London. It'll be on CBS in Buffalo and Jacksonville but won't be televised anywhere else, including on DirecTV's Sunday Ticket.
It's the first-ever worldwide live stream of an NFL game. When asked what it means to the Bills to be a part of a game that will be streamed worldwide, Bills coach Rex Ryan didn't seem overly enthused.
"I can make it sound good and say it means a lot," Ryan joked. "It is just a game for us. We don't know who is shooting it, seeing it, whatever you say. That is cool we are the first one."
Fans simply need to use a computer or another device that can be hooked up to the Internet and visit Yahoo.com or download the Yahoo app.
The game begins at 9:30 a.m. on Sunday.
London — The NFL game between the Buffalo Bills and Jacksonville Jaguars won't be on TV, but it will be streamed for free by Yahoo.
Yahoo? How'd that happen?
Yahoo struck an exclusive deal with the NFL to stream the game from London. It'll be on CBS in Buffalo and Jacksonville but won't be televised anywhere else, including on DirecTV's Sunday Ticket.
It's the first-ever worldwide live stream of an NFL game. When asked what it means to the Bills to be a part of a game that will be streamed worldwide, Bills coach Rex Ryan didn't seem overly enthused.
"I can make it sound good and say it means a lot," Ryan joked. "It is just a game for us. We don't know who is shooting it, seeing it, whatever you say. That is cool we are the first one."
For the N.F.L., the streamed game is an experiment to understand the complex economics of digital streaming and gauge the audience for watching American football in the rest of the world.
For Yahoo, winning the digital rights to the popular game is a rare victory against more successful rivals like Google and Facebook, who compete with it for attention and ad dollars.
How much did Yahoo pay for these exclusive rights? The company, and the league, wouldn't say, but industry analysts estimated the cost to be around $20 million, according to tech news site Re/Code. For Yahoo, winning the digital rights to the popular game is a rare victory against more successful rivals like Google and Facebook, who compete with it for attention and ad dollars.
Fans simply need to use a computer or another device that can be hooked up to the Internet and visit Yahoo.com or download the Yahoo app.
The game begins at 9:30 a.m. on Sunday.
