They are all over the radio with the players and coaches being employed as some paid shill for their product or service. They basically give the same interview to every station and outlet and then pitch their product at the end of the interview. If these players and coaches weren't lined up to do these interviews there would be no Radio Row. When you think about it, it's a joke that local sports talk stations from around the country send their hosts to the Super Bowl. They are interviewing the same players and coaches that gave interviews on Fox, ESPN, Sirius radio. If you live in Cleveland do you care that Joe Schmo who normally spends all day talking about the Cavs and Browns interviews some player from Super Bowl III or V.