NFL reportedly planning to make dramatic time shift for London games

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[h=2]The league will plug the overseas games in with the rest of the action[/h]
Don't expect any more early-morning kickoffs from London beginning next season. After three London games kicking off at 9:30 a.m. ET this season, the NFL is reportedly set to do away with the brunch-time kickoffs for American audiences.

On the heels of a report recently about the league changing kickoff times, Joe Flint of the Wall Street Journal advances things by reporting Tuesday the league plans to lump the London games in with the rest of the 1 p.m. ET NFL games.

[T]he league is planning some changes for Sunday with regards to broadcasts of games that are played in London. Currently, those games air early in the morning and the ratings have been tiny. Starting next season, games played in London will air in the afternoon in the United States along with the rest of the games, a person with knowledge of the matter said.


The issue with 9:30 a.m. ET games is you're losing a quarter of the country, because of how early the game starts. There are also plenty of people on the East Coast unable to watch football that early for various reasons.

This season, three games -- Jaguars-Colts in Week 4, Giants-Rams in Week 7 and Bengals-Redskins in Week 8 -- all featured brunch-y kickoffs for the NFL, but those time slots are likely to disappear.
The 1 p.m. ET games aren't as singularly exciting for London purposes, but there have been enough international games to make them not worth singling out at this point.
It just makes more sense to run the London games at the same time and to limit the amount of exposure for the league in various windows. People love football, but there is only so much football that can be watched in the average week by the consumer.
The NFL's potential change reflects the reality of the ratings this year when it comes to substantial viewing windows.
 

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best part of the London games was the early start time IMO.
 

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I wanted to chime in to say the same thing. Love the early morning 9:30 starts. They should just lose the Thursday night football add a couple more these London 9:30 games and we're set.
 

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imo they should have never had a reg season nfl game in london, i bet if you was a season ticketholder of a team playing there, you would not like losing a game
 

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lol at 9:30 being too early.

First set starts at 7am every week where I live.
 

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They think ratings are low at 9:30am? Let's see how they stack up with region coverage of those shit games going up against 8 other games. Even if ratings increase, it will be pure cannibalization of their own product.
 

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They think ratings are low at 9:30am? Let's see how they stack up with region coverage of those shit games going up against 8 other games. Even if ratings increase, it will be pure cannibalization of their own product.
agree....I really cannot understand how in today's day and age, why viewers cannot select which game they want to watch via the remote and simply have the commercials "attach" to that game. Ratings would always be higher no question. I mean, we put a man on the moon almost 50 years ago yet we can't make something like this happen? I have been saying this for years...I don't get it.
 

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Dumb as hell to have ANY games over there. Just one more example of how Goodie is a dunce and needs fired.
 

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