'It looks all-American,' a source told Politico of the picture, which is said to be something that appeals to the president.
Trump is said to want to appoint a woman but Coney Barrett could face the most divisive confirmation hearing of all the contenders if Democrats grill the judge, a devout conservative Catholic, about her stance on abortion.
But Coney Barrett's devotion is also part of her appeal - the president likes that she is loved by his base.
However, she doesn't have the Ivy League pedigree Trump is said to want as part of his central casting requirement and a source told Politico she performed poorly in her interview with Trump.
Kethledge is seen by some as a dark-horse contender.
His background appears to appeal to both Trump and the Senate.
Although he lacks the Ivy League pedigree - he went to University of Michigan Law School - he's a hunter, a fisherman and an outdoorsman, traits not to be discounted as it would make it hard for Democrats in the Senate like Sen. Jon Tester or Heidi Heitkamp to oppose him.
And he is has one other thing going for him, Trump is said to love him.
A source familiar with the interviews the president conducted last week told Politico Trump 'loved' Kethledge and hit it off with him.
All three contenders are married and have children.
Kavanaugh, 53, and Kethledge, 51, are both former law clerks to Kennedy. Coney Barrett, 46, is a former law clerk to the late Justice Antonin Scalia and was appointed by Trump last year to serve on the 7th Circuit Court of Appeals. Barrett, if selected and confirmed, would be the youngest justice on the high court.
The White House maintains the nominee will be smart and qualified for the job.
'The President's nominee to replace Justice Kennedy will have tremendous intellect, judicial temperament, and impeccable qualifications,' White House spokesman Raj Shah told Politico. 'He or she above all will have a duty to uphold the law and the Constitution.'
The politics of the pick are said to matter less the president.
'It's not going to be an analysis of Pennsylvania politics,' a source told Axios of Trump's thinking.
The president also takes comfort in the list of 25 names he is working off of, put together with the help of the conservative Federalist Society.
As long as he sticks to the list, insiders tell Politico, he knows he can worry about the optics since who ever he choices has been vetted on ideology.
And the president is said to prize the personal above all else.
When he nominated Navy Admiral Ronny Jackson – the White House physician – to oversee the Department of Veterans Affairs it was done, in part, because Trump liked him personally.
Trump praised Jackson to donors during a fundraiser at Mar-a-Lago in February.
'He's like central casting – like a Hollywood star,' Trump said, according to an audio recording of his remarks obtained by CNN.
That nomination didn't work out - Jackson withdrew after a controversy over prescriptions he wrote - but it demonstrated the qualities the president prefers in his nominees.
When Trump considered Mitt Romney for his secretary of state, officials said the president believed Romney 'looks the part of a top diplomat right out of 'central casting.'