California governor signs bill allowing college athletes to capitalize on image, name and likeness

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California Gov. Gavin Newsom on Monday signed a bill into law which will allow college student-athletes in the state to make money from images, names or likenesses.

The historic bill defies NCAA bylaws and likely sets up a legal challenge that could reshape amateur sports in the U.S. The law also bans schools from kicking athletes off the team if they get paid.

The law, which is set to take effect on Jan. 1, 2023, does not apply to community college and bans athletes from accepting endorsement deals that conflict with their schools’ existing contracts.

NCAA President Mark Emmert has spoken out against the bill. He reportedly told athletic directors last week that giving student-athletes the right to capitalize on their name, image and likeness poses an “existential threat” to athletics and the governing body’s business model.

Emmert met with a group of Division 1 athletic directors, CBS Sports reported, discussing the “single biggest issue” in college athletics – the debate over whether student-athletes should be able to make a profit on their name, image and likeness while playing NCAA athletics.

“My personal view is folks, in general, think that every student-athlete is going to be making hundreds of thousands of dollars,” Emmert told CBS Sports. “One or two will be making some significant amount of money. Nobody else will.”

Emmert also expressed concern about the difficulty of working with players to help them receive compensation.

“You've got 50 different states with 50 different labor law rules,” Emmert told CBS Sports. “If you move into what are, in essence, labor negotiations, you have to do that state-by-state … It just falls apart in its complexity.”

California is home to 58 NCAA-member schools, including powerhouse programs at USC, Stanford and UCLA.

The NCAA warned the Democrat governor that allowing the bill to pass would upend the balance of college sports. The NCAA has asked Newsom to reject the bill – which he had 30 days to pass.

Membership in the NCAA, the top governing body for college sports, is voluntary. Athletes can get valuable scholarships, but the NCAA has long banned paying athletes to preserve the academic missions of colleges and universities.

The league now requires players to be at least one year removed from high school before entering the draft.

The NCAA has a history of coming down hard on players for receiving compensation or gifts of any kind.

Donald De La Haye, a former University of Central Florida kicker, had his football scholarship taken away by the school in 2017 because of the revenue he was generating from his YouTube channel. The NCAA determined his videos were a violation of eligibility rules, according to the Orlando Sentinel.

Former Texas A&M quarterback Johnny Manziel got into trouble with the NCAA for allegedly signing autographs for money. He was suspended for the first half of the first game of the 2013 season for violating an NCAA bylaw about athletes' use of names and images, but it was later made clear Manziel didn’t receive money for the autographs.




https://www.foxnews.com/sports/ncaa-paid-players-california-bill-law
 
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I really don't know much about this..But my feeling is as long as it's transparent, which it probably will be as their names will be attached to products. We're here because we enjoy betting on college sports, but college is all about education for the VAST majority..my 2 pennies.
 

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I really don't know much about this..But my feeling is as long as it's transparent, which it probably will be as their names will be attached to products. We're here because we enjoy betting on college sports, but college is all about education for the VAST majority..my 2 pennies.

basically all of the major athletic departments are separate entities from the university now. If clemson is selling jerseys with Lawrence’s number on it, he should get something.
 
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I know the cry is about free tuition, but plenty of athletes won't make it to the pros and so what if they do...Nobody FORCED the university to give them free education...That plea came from elsewhere. I'm not opposed to them making money..
 

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basically all of the major athletic departments are separate entities from the university now. If clemson is selling jerseys with Lawrence’s number on it, he should get something.

He does get something...about $35-$40,000 free education with room, board, tuition, books, plus more....

Average student gets $35-$40,000 debt piled on for four years to be paid later.

I feel sorry for the poor little-bitty athletes who get the best of everything free.
 
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Don't be fooled here guys. A couple of angles to consider. Cali can do this and get nothing really out of it, angle is to do it, get the media hype and pub from it, however the NCAA can still outlaw it meaning any institution is cheating paying players. That is one, making this nothing but a publicity stunt.

The other angle is they are chasing tax revenue. Right now the money is going into non profit organizations, which every school has setup and these organizations pay 90% + of the coaches salaries, and all the big money stuff, very few schools end up receiving money back at the end of the year from these foundations because most sports programs operate in the negative. So how does cali get their hands on some of this money? Personal income taxes!!!!!! Here is the real story. Said athlete who has been cheated by the public education system to know nothing about taxes thinks he can receive checks monthly or lump sum from school for his likeness, he's hoping for some 50k checks, or maybe more. He will have the newest big body car with wheels, chains, subs, etc. He will then be getting a 1099 in a few months and be owing thousands and thousands to Uncle Sam and the state in income taxes that he will not be able to repay!

Ooopsss.
 

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Don't be fooled here guys. A couple of angles to consider. Cali can do this and get nothing really out of it, angle is to do it, get the media hype and pub from it, however the NCAA can still outlaw it meaning any institution is cheating paying players. That is one, making this nothing but a publicity stunt.

The other angle is they are chasing tax revenue. Right now the money is going into non profit organizations, which every school has setup and these organizations pay 90% + of the coaches salaries, and all the big money stuff, very few schools end up receiving money back at the end of the year from these foundations because most sports programs operate in the negative. So how does cali get their hands on some of this money? Personal income taxes!!!!!! Here is the real story. Said athlete who has been cheated by the public education system to know nothing about taxes thinks he can receive checks monthly or lump sum from school for his likeness, he's hoping for some 50k checks, or maybe more. He will have the newest big body car with wheels, chains, subs, etc. He will then be getting a 1099 in a few months and be owing thousands and thousands to Uncle Sam and the state in income taxes that he will not be able to repay!

Ooopsss.

+ 1 well stated.....
 

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Does the number belong to him or Clemson, Clemson pf course that number will be reissued to another player at some point.
basically all of the major athletic departments are separate entities from the university now. If clemson is selling jerseys with Lawrence’s number on it, he should get something.
 

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He does get something...about $35-$40,000 free education with room, board, tuition, books, plus more....

Average student gets $35-$40,000 debt piled on for four years to be paid later.

I feel sorry for the poor little-bitty athletes who get the best of everything free.

Lets be real though, the athletes are steered into certain majors not to interfere with football activities. If the average student wants to get a job, they can. You see 2500 Travis Lawrence jerseys in the crowd and he's not making a dime from it - thats a problem.
 

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Does the number belong to him or Clemson, Clemson pf course that number will be reissued to another player at some point.

Good chance its retired. Even if its not, its not representing a qb from 1983.
 

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