How many commercials will run during the Super Bowl?
Over 92.5 -125
Under 92.5 -115
Fox’s Winter says this year’s crop of Super Bowl sponsors is working to dazzle viewers, trying to get the biggest bang for its bucks (Fox has sought between $5 million and $5.6 million for 30 seconds of ad time in in its broadcast from Hard Rock Stadium in Miami Gardens, FL). As such, many have sought longer ads – in increments of 45 seconds, 60 seconds and 90 seconds. Even when advertisers are buying 15-second berths, he says, they are in at least four cases tying them to longer commercials running elsewhere in the game. He expects “more than 28” Super Bowl commercial to be “long-form.”
In all, the Fox broadcast will feature the equivalent of 80 30-second ads, Winter says. CBS’ 2019 broadcast of Super Bowl LIII contained 91 in-game ads, including network promos, according to ad-tracker Kantar, while NBC’s 2018 broadcast of Super Bowl LII contained 86 commercials and promos.
Over 92.5 -125
Under 92.5 -115
Fox’s Winter says this year’s crop of Super Bowl sponsors is working to dazzle viewers, trying to get the biggest bang for its bucks (Fox has sought between $5 million and $5.6 million for 30 seconds of ad time in in its broadcast from Hard Rock Stadium in Miami Gardens, FL). As such, many have sought longer ads – in increments of 45 seconds, 60 seconds and 90 seconds. Even when advertisers are buying 15-second berths, he says, they are in at least four cases tying them to longer commercials running elsewhere in the game. He expects “more than 28” Super Bowl commercial to be “long-form.”
In all, the Fox broadcast will feature the equivalent of 80 30-second ads, Winter says. CBS’ 2019 broadcast of Super Bowl LIII contained 91 in-game ads, including network promos, according to ad-tracker Kantar, while NBC’s 2018 broadcast of Super Bowl LII contained 86 commercials and promos.
