I am a student from Oxford Engalnd, and I would appreciate if you would help me carry out some research, that will help me to draw up some conclusions concerning the release of a new range of hockey cards incorporating hockey collectors’ trading cards and gaming cards. The game will include various NHL teams and famous NHL players I would also appreciate if you would copy and paste this questionnaire into word complete it and send your and send it to hockeyfreekmk@yahoo.com or post it on this forum.
UNDER THE CORRECT CHOSE AND WRITE THE ANSWERS IN FULL IN BOLD FONT WHERE APPLICABLE.
Thank you very much
Danny Mark
· Have you ever brought a sporting trading cards pack or product within the past 2 years?
· If applicable did you set out to buy them or was it purely impulse buying?
· If applicable what made you buy the product and did you buy it again after you brought your initial product?
· Where do you buy the vast majority of your products?
· How old are you?
0-10
10-20
20-30
30 or older
· Are you a major sports fan?
Yes
No
· What was the last sporting event that you that you attended?
· Have you ever attended an ice hockey game before?
· Do you follow ice hockey or another sport on a basis?
· Would you be interested in a new revolutionary range of hockey cards?
· How much would you be prepared to invest on a pack of trading cards?
· What type of media in your opinion is the most effective and manipulative in order to present products to consumers?
Internet information
Newspaper/magazines
The television
The radio
· Would you be prompted to buy a product off a shelf promotion if in the first week of sales if there was a special offer on the item/ product?
· Where do you think the most effective point of sale is in a shop, supermarket, and local branch?
Bright colours in an isle along with other items and products
On the counter when waiting in a queue
In a promotion box by itself
· Which of the above do think would be the most appropriate for a new launch of a hockey trading card games?
· How much would you be prepared to spend on a pack of 12 trading cards?
$1.00 (or above)
$2.00 (or above)
$3.00 (or above)
$4.00 (or above)
$5.00 (or above)
Between $8-$5
· Where would you be most likely to buy a product such as hockey trading cards?
A hockey game on match night
A hockey store where you can buy other hockey accessories
A superstore/ supermarket (such as Wal-Mart)
A local shop or convenience store
[This message was edited by English hockey freek on June 15, 2004 at 08:10 AM.]
UNDER THE CORRECT CHOSE AND WRITE THE ANSWERS IN FULL IN BOLD FONT WHERE APPLICABLE.
Thank you very much
Danny Mark
· Have you ever brought a sporting trading cards pack or product within the past 2 years?
· If applicable did you set out to buy them or was it purely impulse buying?
· If applicable what made you buy the product and did you buy it again after you brought your initial product?
· Where do you buy the vast majority of your products?
· How old are you?
0-10
10-20
20-30
30 or older
· Are you a major sports fan?
Yes
No
· What was the last sporting event that you that you attended?
· Have you ever attended an ice hockey game before?
· Do you follow ice hockey or another sport on a basis?
· Would you be interested in a new revolutionary range of hockey cards?
· How much would you be prepared to invest on a pack of trading cards?
· What type of media in your opinion is the most effective and manipulative in order to present products to consumers?
Internet information
Newspaper/magazines
The television
The radio
· Would you be prompted to buy a product off a shelf promotion if in the first week of sales if there was a special offer on the item/ product?
· Where do you think the most effective point of sale is in a shop, supermarket, and local branch?
Bright colours in an isle along with other items and products
On the counter when waiting in a queue
In a promotion box by itself
· Which of the above do think would be the most appropriate for a new launch of a hockey trading card games?
· How much would you be prepared to spend on a pack of 12 trading cards?
$1.00 (or above)
$2.00 (or above)
$3.00 (or above)
$4.00 (or above)
$5.00 (or above)
Between $8-$5
· Where would you be most likely to buy a product such as hockey trading cards?
A hockey game on match night
A hockey store where you can buy other hockey accessories
A superstore/ supermarket (such as Wal-Mart)
A local shop or convenience store
[This message was edited by English hockey freek on June 15, 2004 at 08:10 AM.]
