Without all books disclosing finances it would be impossible to say for sure.
I would say It depends if you are talking about overhead or a large affiliate program.
BoDog obviously has a very aggressive marketing campaign these days. Cost effective as well.
In terms of spending vs % of assets... Royal has got to be leading that category with the new campaign they took on this year, while being in debt.
You also have to look at figures for what it costs for a Royal to outsource marketing to Las Vegas Gaming and marketing consultants while BoDog is in house. Its not just the cost of a banner.
(I do see that the title and thread Q are different)
I would say It depends if you are talking about overhead or a large affiliate program.
BoDog obviously has a very aggressive marketing campaign these days. Cost effective as well.
In terms of spending vs % of assets... Royal has got to be leading that category with the new campaign they took on this year, while being in debt.
You also have to look at figures for what it costs for a Royal to outsource marketing to Las Vegas Gaming and marketing consultants while BoDog is in house. Its not just the cost of a banner.
(I do see that the title and thread Q are different)
