Taken directly from their website......
Who are bet365?
bet365, is the Internet and telephone betting division of the bet365 Group Limited, one of the UK's leading betting and gaming groups. The group has held a UK license since 1974, has over 590 employees and takes more than 350,000 bets each week.
The bet365 Group Limited operates 59 land based betting offices in the UK, a 24/7 call centre and Internet operation servicing clients from over 120 different countries.
bet365 operates under a permit issued under the Betting Gaming and Lotteries Act 1963. Wherever you are in the world you can feel confident when betting with bet365 that the highest industry standards are adhered to and that you are dealing with a bookmaker who has many years experience within the highly regulated UK gaming environment.
bet365 also operate official branded betting sites for 80 professional soccer clubs in the UK, including Newcastle United and Glasgow Rangers, under an agreement with Premium TV.
You will find bet365 on the rails at many of England's famous horse racing and greyhound racing tracks. bet365 is also affiliated to the Backhouse chain of licensed betting offices.