Betonsports.com is launching another phase of its $4 million New York City media blitz.

TheGeneral+ · Oct 5, 2003

Internet sports wagering giant Betonsports.com is launching another phase of its $4 million New York City media blitz.

For the next 12 weeks, the company is plastering posters bearing its brand logo and signature football player graphic on 250 city buses.

"New Yorkers are massive sports fans," says David Carruthers, chief executive. "We are going for maximum impact and recognition, placing the brand right in the face of thousands of potential customers."

If the bus campaign meets Mr. Carruthers' target for customer growth, he says he'll run it for another 12 months and double the exposure.

http://www.crainsny.com/news.cms?newsId=6620

docdekay · Oct 5, 2003

I was sitting outside of work last week smoking a cigarette and saw one of these busses. I could not believe my eyes.

lakerfan · Oct 5, 2003

Their radio ads are everywhere this year. 5x more than past years.

Too bad they are such a shit book.

WEEKENDALKI · Oct 5, 2003

lakerfan, good point. they are the worst!

Redneckman · Oct 5, 2003

I've been very happy with them. Have been paid over 10 dimes already in the last 8 months, and their only requirement has been straight action must be at least 50% of total action.