Overspending on Marketing

JoeyC · Aug 29, 2003

Players should be concerned about many books that over spend on advertising and excessive (15%) IMO, promotional perks.

Reason: Many of those that overspend are using PLAYERS POST UP $$ to do so, and hope they will have a good football season.

THERE ARE NO LOCKS IN BETTING, AND NO BOOK IS GUARANTEED A WINNING SEASON.

PLAYERS SHOULD USE COMMON SENSE AND STAY WITH ONLY SOLID ESTABLISHED BOOKS!

JC

SurfRat · Aug 29, 2003

Did BCBets 15% have anything to do with this post?

lander · Aug 29, 2003

Good points Joey.

Let's not forget the expenses of caving into to scammer extortion.

corey · Aug 29, 2003

Nice, except for the fact that it is impossible to know how much a book spends on marketing unless you are the marketing manager, GM or owner.

IMO 20% wouldn't be bad either.

Journeyman · Aug 29, 2003

Joey what book would you say 'over markets' the most?

Journeyman · Aug 29, 2003

Joey- did you ever recieve the "Turkey promotion from Royal? A few years ago they gave away turkeys...

JoeyC · Aug 29, 2003

What I'm saying is this:

When you see a book advertising very heavily in lots of media, (internet, radio, print, etc.)+ sticking in very excessive bonus $ etc. etc., should be a red flag.

There is only so much of a theoretical hold %.

There are those operators who feel that once a player has made a deposit, he will lose it, so if they dip heavily into the postup funds, it's like dipping into future winnings.

This system has worked well when the books have big winning years, but again, there are NO LOCKS the house will win enough to cover all overhead + the excessive bonuses.

Just be careful..

JC

Journeyman · Aug 29, 2003

No one in mind Joey?

BigJesss · Aug 29, 2003

Most of the Big books have DEEP DEEP pockets. I don't think that they would need to use players post up $$$ for that.. I don't think that their are allot of books that people on this site wager at that DO NOT have winning seasons.

BUT YES PLAYERS SHOULD USE COMMON SENSE AND STAY WITH ONLY SOLID ESTABLISHED BOOKS!
GREAT POST JC!

BIG JESSSS
"DONT BRING YOUR GIRL AROUND ME"

JoeyC · Aug 29, 2003

J Man:

Sure I have a few in mind. Let's see how the season starts to play out.

lurkerforages · Aug 29, 2003

Joey, no disrespect man but if you have something solid say it.

If you don`t then say I know of no books in trouble but some of this math doesnt add up.
If this is so I totally agree with you.

I hope for instance that a certain book begining with a B. has a huge square customer base with the reload bonuses they are giving away and the large ad campaigns they do on every website and magazine.

nets2k2 · Aug 29, 2003

Why do I keep getting the feeling Joeyc is always referring to BHills bookie?

corey · Aug 29, 2003

No speculation please.

bhbookie · Aug 29, 2003

I agree with you Joey. But feel that the posters should know that some books (like BHB) offer the 20% signup and 15% reload because we dont spend as much on advertising as other books.

I definately agree that the books who spend Millions on ads are not as secure as the ones who spend a couple hundred k. They are waiting and "hoping" to get their money back, and if they dont..... who knows.

With our incentives they way they are we seem to get the majority of our players through word of mouth. In my opinion thats the best way.

Take care
-scott

GringoinCR · Aug 29, 2003

Big Jess, Ace's Gold had deep pockets.

JoeyC · Aug 29, 2003

Guys:

In all fairness to them, BHB did enter my thought process.

Frankly, I would be much more cautious of Big Nasa than BHB.

FatFrank · Aug 29, 2003

>There is only so much of a theoretical hold %.

Many here dont believe that!

IMHO: Many books operate on fuzzy math.

bhbookie · Aug 29, 2003

I think that posters should be cautious of all books. BHB included. This is only our second year with the Rx and we dont expect everyone to play with us "just yet".

However, we dealt with the same type of questions last year and not only did we pay out as quick if not quicker than the leading books, we up'd our advertising on the Rx to more than double what we did last year. In my mind thats a sign of substantial growth.

In time I hope that all posters play with us. We will continue to do our best. For those who dont know who our financial backing is, its MVP sports International. Now known as Legendz Sports. If anyone here knows who they are (Kenny Does) they can tell you that BHB is very secure.

Again, the reason we can offer such high player incentives is because we dont spend NEARLY as much on ads as other Books. More than half of our players come from referrals. So instead of spending on magazine ads, we give back to the players.

There are no players who can say that they weren't paid by BHB. In fact, even the sharp players who have opened with us that had their accounts closed were paid. (as they should be) But as we all her know, some books dont pay the big winners. They just kick them out.

BHB has also paid VERY quick when people request their money. Thats because we do not use the players money for our operational expenses. Therefore, our NETeller and WU accounts are substantially funded.

Great season to all
-scott

PanchoSanza · Aug 29, 2003

Hopefully theres a few more S Damji's out there putting 20 dimes on 4 team parlays for football this fall.

That way we need not worry about books going tits