With pre-season football almost upon us and the big drive for player sign-ups heating up, what are these new signups worth?
Books advertise here on RX, other sports sites, print, radio and mass mailing. There seems to be 3 underlying questions?
1) On average, if you take the advertising costs and divide by the number of players, what does it cost per player to acquire them?
2) How much would a book expect to make on the average new signup?
3) What is the value per player to buy up the customer base from another book? (The reason I ask this final one is because I suspect a lot of players are at more than one book, so buying a database would probably still overlap some of the players you already have?
There should be a lot of speculation, theories, etc. on this one.
My own thought is that a book shouldn't spend more than $200 per player in advertising, since most new players are likely to be small players ($10 a bet types).
Books advertise here on RX, other sports sites, print, radio and mass mailing. There seems to be 3 underlying questions?
1) On average, if you take the advertising costs and divide by the number of players, what does it cost per player to acquire them?
2) How much would a book expect to make on the average new signup?
3) What is the value per player to buy up the customer base from another book? (The reason I ask this final one is because I suspect a lot of players are at more than one book, so buying a database would probably still overlap some of the players you already have?
There should be a lot of speculation, theories, etc. on this one.
My own thought is that a book shouldn't spend more than $200 per player in advertising, since most new players are likely to be small players ($10 a bet types).