From Rx, Daily Reporter:
Saturday's presentation of ESPN's fourth original made-for-television movie, "3", was the network's highest-rated movie ever, seen in an average of more than four million households, based on a rating of 5.0, according to the official data released today by Nielsen Media Research.
The two-hour portrayal of the late NASCAR legend Dale Earnhardt was the second-highest rated movie of 2004 on ad-supported cable. It posted ESPN's highest movie rating ever among all key male demographics (M18-34, M18-49 and M25-54). In addition, "3" was the most-viewed program on all of TV from 9-11 p.m. that day among men 18-34, 18-49 and 25-54.
""We at ESPN know well the passion of NASCAR fans, and their approval of '3' is the most gratifying endorsement we could receive," said Mark Shapiro, ESPN executive vice president, programming and production.
"3," presented by Kay Jewelers, an ESPN Original Entertainment (EOE) production, stars Barry Pepper ("We Were Soldiers", "Saving Private Ryan", "61*") as NASCAR legend Dale Earnhardt. Spanning from the red dirt tracks of his native Kannapolis, North Carolina to the NASCAR speedways where he won nationwide acclaim and the devotion of millions of fans, "3" tells "The Intimidator's" incredible life story.
Available today on DVD, ESPN Original Entertainment and Buena Vista Home Entertainment present "3." Packed with five hours of exclusive bonus footage and interviews from the ESPN archives, this two-disc Collector's Edition DVD is the ultimate account of racing's legendary hero. Suggested retail price is $29.99.
(source ESPN)
http://www.therx.com/nm/templates/article.asp?articleid=2950&zoneid=36
Saturday's presentation of ESPN's fourth original made-for-television movie, "3", was the network's highest-rated movie ever, seen in an average of more than four million households, based on a rating of 5.0, according to the official data released today by Nielsen Media Research.
The two-hour portrayal of the late NASCAR legend Dale Earnhardt was the second-highest rated movie of 2004 on ad-supported cable. It posted ESPN's highest movie rating ever among all key male demographics (M18-34, M18-49 and M25-54). In addition, "3" was the most-viewed program on all of TV from 9-11 p.m. that day among men 18-34, 18-49 and 25-54.
""We at ESPN know well the passion of NASCAR fans, and their approval of '3' is the most gratifying endorsement we could receive," said Mark Shapiro, ESPN executive vice president, programming and production.
"3," presented by Kay Jewelers, an ESPN Original Entertainment (EOE) production, stars Barry Pepper ("We Were Soldiers", "Saving Private Ryan", "61*") as NASCAR legend Dale Earnhardt. Spanning from the red dirt tracks of his native Kannapolis, North Carolina to the NASCAR speedways where he won nationwide acclaim and the devotion of millions of fans, "3" tells "The Intimidator's" incredible life story.
Available today on DVD, ESPN Original Entertainment and Buena Vista Home Entertainment present "3." Packed with five hours of exclusive bonus footage and interviews from the ESPN archives, this two-disc Collector's Edition DVD is the ultimate account of racing's legendary hero. Suggested retail price is $29.99.
(source ESPN)
http://www.therx.com/nm/templates/article.asp?articleid=2950&zoneid=36
