A bit boring and certainly exciting too. If one is not a race fan at all, I can see where it would be boring. Makes a big difference not only if the sport, but also the pre-Madison Avenue cultural and historic aspects of the sport appeal to you or not.
I grew up as a kid looking forward to the Indy 500 [may it RIP] the way I do now about Daytona.
BTW, since the Craftman Series Trucks started racing at Daytona, purely for action and excitement those Friday nighters are in a certain sense getting to be "the greatest spectacle in racing". I suggest if you don't like racing but are willing to give it a 2 hour shot watch that one race next year. Hell almost no college hoops on Friday anyway.
But anybody who bets HEAVILY on anything at Daytona or for that matter Talladega also, does have a major problem.