Regardless of expectations, if you really interpret it just as it is written, I don't see how it is not a push. To me, furhter means -- the round of 32, the Sweet 16, the Elite 8, the Final Four and the Champ Game. They both made it to the the Championship Game. There are no more games so there is no "further" to "go". If they wanted the Champ Game winner to cash then why didn't they just say "Who will win more games in the NCAA Tourney?" That would have been crystal clear, and to my way of a thinking, given a different result.
Again I have no axe to grind as I don't have a penny on this. I'd say at the very least it is ambiguous.