Ichiro is bat wizard. He makes the game so much more exciting either by hitting the ball or running down the line. He is also a valuable commodity to MLB. Baseball in America was never a prime sport for Japanese or Asian people in general to watch. Ever since Ichiro, you see more Asian fans at baseball games. And the kids absolutely love him. I'm an Astros fan and I remember attending in Interleague game once between the Stros and Mariners in Houston and before the game, everyone rushed to the corner of where Ichiro was to get an autograph. It was a straight up mob as if trying to get an autograph at the Academy Awards. Kids of all races was just mobbing him for an autograph and he was the visiting team. He looks young and hip, and maybe that's why all the kids love him. I don't think Matsui can command that much attention outside of Yankee stadium(besides Japan of course). Ichiro is like an icon everywhere across the nation.