PINNACLE is so far ahead of NUMBER 2 right now, that it is VERY UNLIKELY and certainly not necessary for them to merge...
However, some sports books who are beneath PINNY may very well MERGE in order to increase their market share and give PINNY a fight for their money...
I do predict that you will see some quality sports books that are close to PINNY but not quite there, MERGE in the near future...
This makes GOOD BIZ sense...
THE SHRINK