<TABLE height=291 cellSpacing=0 cellPadding=10 width="100%" border=0><TBODY><TR><TD vAlign=top>[font=Arial, Helvetica, sans-serif]http://www.egrmagazine.com/cgi-bin/articles.pl?section=3&id=874&action=display[/font]</TD></TR><TR><TD vAlign=top>[font=Arial, Helvetica, sans-serif]US facing betting giant Sportsbook.com has launched a play-for-fun sports betting site, in a move that could spark a sea change in North American marketing.
[/font]</TD></TR><TR><TD height=17>[font=Arial, Helvetica, sans-serif]Sportsbook.tv is believed to be the first play-for-free sports betting sites from the big players in the US market.
The site offers live odds and sports information, alongside play-money casino and poker games.
And it will be used as a target site for a series of TV shows currently in development.
“The model for advertising a branded poker education site and enjoying the accidental cross-sell is well proven,” Alex Czajkowski, marketing director of sportsbook, said.
“With sportsbook.tv we're not following that exact same model, and instead we are developing 30 minute television programs in a couple of different formats.”
Play-for-free sites, commonly termed “dot nets”, have become one of the most frequently used marketing techniques by poker sites in the US.
The sites, with no links to the real money versions, allow operators to advertise more freely within the US sector including on television.
[/font]</TD></TR></TBODY></TABLE>
[/font]</TD></TR><TR><TD height=17>[font=Arial, Helvetica, sans-serif]Sportsbook.tv is believed to be the first play-for-free sports betting sites from the big players in the US market.
The site offers live odds and sports information, alongside play-money casino and poker games.
And it will be used as a target site for a series of TV shows currently in development.
“The model for advertising a branded poker education site and enjoying the accidental cross-sell is well proven,” Alex Czajkowski, marketing director of sportsbook, said.
“With sportsbook.tv we're not following that exact same model, and instead we are developing 30 minute television programs in a couple of different formats.”
Play-for-free sites, commonly termed “dot nets”, have become one of the most frequently used marketing techniques by poker sites in the US.
The sites, with no links to the real money versions, allow operators to advertise more freely within the US sector including on television.
[/font]</TD></TR></TBODY></TABLE>
