I think NCAA and Madden have both hit a wall.
They don't seem to be focused as much on the overall game experience. They just want to put in more gimmicks (i.e., this QB thing, the "hit stick", etc).
I've always thought the game experience was missing something. I think they should focus more on making the commentating better, more comments, less repetition, maybe more stats during game, stuff like that.
I'll probably end up buying Madden this year, but the main reason will be to get the new teams. I don't play online much, as it seems everyone cheats, and the franchise/owner modes get very boring very quickly, imo.