If you're not booked by now, I hope you have a barrel to bend over and a bottle of KY.
As for sportsbooks, just get there on Wednesday and take a look around. Some guys like fancy seats, some like drink service, some like atmosphere.
And you better get there even earlier than the suggested 7AM time. I've gone 9 of the last 10 years and 4-5AM was very normal for things to start filling out.