It is traded on the london stock exchange....
In case you haven’t noticed, poker is big, and PartyGaming is the biggest name in online poker. The company, which operates the PortyPoker.com Web site, hosts up to 70,000 players at a time; the players are “seated” at one of 8,000 virtual eight-top tables and can play Texas Hold ‘Em and other games for such prizes as redeemable party points, tournament slots, and cash. The company was founded in 1997 by porn chat and Web site entrepreneur Ruth Parasol; PartyGaming is controlled by software developer Anurag Dikshit (more than 40%); Parasol and her husband Russ DeLeon have a large stake, as does marketing director Vikrant Bhargava.
PartyGaming listed on the London Stock Exchange in 2005. Later that year, it announced it would buy out two "skins," or poker Web sites for which it has been providing white-label services. The sites (IntertopsPoker and Multipoker) actually directed their players to PartyGaming's site for poker play. PartyGaming also announced that gambling giant Coral Eurobet (now part of Gala Group) would end its skin arrangement with PartyGaming.
Since the company is forbidden from advertising its gambling poker site in the US (from whence come most of its players), PartyGaming has adopted an unusual strategy; the company advertises its educational, free-play Web sites, where potential players can learn how to play poker while also being exposed to the PartyPoker brand.
PartyGaming targets a mass market; it allows a minimum bet of as little as 25 cents. The company makes its money by deducting a "rake" of 3% or less from the poker pot.
Despite leading the company to a successful year as a public company, Richard Segal announced in 2006 that he would leave his post as CEO by summer; Segal had been commuting between London and Gibraltar, where PartyGaming is headquartered. The company's growth dictated the need for a full-time leader in Gibraltar, but Segal did not wish to relocate.