A look at the offshore future.
Back in May when SBT as a white label buyer purchased Hollywood for someone whom took it private, 2 other people and I saw it as a straight url buy with an eye toward european marketing/expansion. Although some companies moved very late on the european front, this was a great buy and the future of the buisness is contained in my write up.
BoDog is on the same path, but far advanced.
After the private deal that was struck before last Friday those whom called us crazy had to admit we were right.
05/14/2006 09:17 PM
Juice
Lieutenant
I will advance the URL angle from the perspective of international marketing and what can be done to increase our presence in these markets while also decreasing our dependecy on the US market to a much better risk managment level.
All cultures want to be like us. When you look at these undeveloped foriegn markets especially the asian ones almost eveyone in the target market of 18-35 buys everything they can from western culture based on mystique.
What name has more mystique overseas than Hollywood?
Stars, glitz, glamour all that comes with it. Run regional adds using a mix of US and international stars and viola you create the impression of coolness, of being in, hip, you name it. Marketing this in cultures where gambling is a lot more accepted and what you create is a frenzy in your target market to be like us and signing up at Hollywood "WHERE THE STARS PLAY" gives them a chance to play along side and bet a few dollars on the games
just like them. Do something like chats and the like and watch out.
BOTTOM LINE. MYSTIQUE SALES
