I start out every game thinking its a loser, I keep telling myself over and over this is a loser. And when I win, it feels twice as good.
On a serious note, I don't mind losing a game if the team I have flat out gets beat, but I really get pissed when my team has stupid penaltys and just does ignorant shit, like running the ball down 18 late in 4th quarter or punt on 4th down when getting drilled late in the game on national television.