The_Man said:
A few from the past.........
1. Lay -108 reduced vig on baskets and football at the old Sands.
2. Barbary Coast--Lay -105 reduced vig on Superbowl.
3. Various books--Free contests
4. Various books--gift giveaways(shirts,mugs,etc.,etc)
5. Circus Circus--Free half point on Fridays.
10k:
NFL sides & totals
NCAAF sides & totals
NBA sides & totals
NCAAB sides
MLB sides & totals
5k:
NCAAB totals
NHL sides & totals
WNBA sides & totals
Golf
Tennis
2.5k:
Soccer
ArenaFB sides & totals
CFL sides & totals
Boxing
2k:
Monleylines
1st H
2nd H
Quarters
1k:
Props
Futures
Parlays:
2 team: 2.6 to 1 max pay 8 to 1
3 team: 6 to 1 max pay 15 to 1
4 team: 10 to 1 max pay 25 to 1
5 team: 20 to 1 max pay 50 to 1
6 team: 35 to 1 max pay 85 to 1
7 team: 60 to 1 max pay 150 to 1
8 team: 80 to 1 max pay 200 to 1
(max payout 50k)
Teasers: tie & win = push, tie & loss = loss
7 point foot, 5 point hoop:
2 team: 10 to 13
3 team: 6 to 5
4 team: 2 to 1
5 team: 7 to 2
6 team: 5 to 1
6.5 point foot, 4.5 point hoop:
2 team: 10 to 12
3 team: 7 to 5
4 team: 5 to 2
5 team: 4 to 1
6 team: 11 to 2
6 point foot, 4 point hoop:
2 team: 10 to 11
3 team: 8 to 5
4 team: 3 to 1
5 team: 9 to 2
6 team: 6 to 1
10 point foot, 7 point hoop: (ties lose)
3 team: 10 to 11
13 point foot: (ties lose, no totals)
4 team: 10 to 12
Horse max:
win: 20 to 1
place: 8 to 1
show: 4 to 1
quin: 50 to 1
parlay: 50 to 1
exact: 100 to 1
daily doub: 100 to 1
tri: 100 to 1
UFC, Nascar, WNCAA, NCAAbase - TBD
NFL sides & totals
NCAAF sides & totals
NBA sides & totals
NCAAB sides
MLB sides & totals
5k:
NCAAB totals
NHL sides & totals
WNBA sides & totals
Golf
Tennis
2.5k:
Soccer
ArenaFB sides & totals
CFL sides & totals
Boxing
2k:
Monleylines
1st H
2nd H
Quarters
1k:
Props
Futures
Parlays:
2 team: 2.6 to 1 max pay 8 to 1
3 team: 6 to 1 max pay 15 to 1
4 team: 10 to 1 max pay 25 to 1
5 team: 20 to 1 max pay 50 to 1
6 team: 35 to 1 max pay 85 to 1
7 team: 60 to 1 max pay 150 to 1
8 team: 80 to 1 max pay 200 to 1
(max payout 50k)
Teasers: tie & win = push, tie & loss = loss
7 point foot, 5 point hoop:
2 team: 10 to 13
3 team: 6 to 5
4 team: 2 to 1
5 team: 7 to 2
6 team: 5 to 1
6.5 point foot, 4.5 point hoop:
2 team: 10 to 12
3 team: 7 to 5
4 team: 5 to 2
5 team: 4 to 1
6 team: 11 to 2
6 point foot, 4 point hoop:
2 team: 10 to 11
3 team: 8 to 5
4 team: 3 to 1
5 team: 9 to 2
6 team: 6 to 1
10 point foot, 7 point hoop: (ties lose)
3 team: 10 to 11
13 point foot: (ties lose, no totals)
4 team: 10 to 12
Horse max:
win: 20 to 1
place: 8 to 1
show: 4 to 1
quin: 50 to 1
parlay: 50 to 1
exact: 100 to 1
daily doub: 100 to 1
tri: 100 to 1
UFC, Nascar, WNCAA, NCAAbase - TBD
I could really write a book on something like this and someday will. Probably not in my best interest to make too many comments at this time.
Those who know me well enough, know the differences between my personal philosophy and the mandates that are given to me by the folks that sign my paycheck.
There is a difference between a bottom line profit, and a department that functions as an ancilliary to other revenue producers and accountants and financial gurus often fail to realize that.
That's about all I can say at this time. I would be glad to speak (and have in the past spoken) to individuals about bookmaking philosophies here in town.
Keep in mind my path is not a typical one to the position I am in and some truly don't understand many aspects of what is done and what has to be done.
Those who know me well enough, know the differences between my personal philosophy and the mandates that are given to me by the folks that sign my paycheck.
There is a difference between a bottom line profit, and a department that functions as an ancilliary to other revenue producers and accountants and financial gurus often fail to realize that.
That's about all I can say at this time. I would be glad to speak (and have in the past spoken) to individuals about bookmaking philosophies here in town.
Keep in mind my path is not a typical one to the position I am in and some truly don't understand many aspects of what is done and what has to be done.
How could anybody with a pulse and a broad customer base not take huge limits at -110.
NFL 10K Sun/Mon 25K Tues/Fri 100K Sat/Sun......playoffs higher
CFB 5K Sun/Mon 10K Tues/Fri 25K Sat
NBA 3K overnights 10K morning 25K late afternoon
At least those and should be higher if you develop the right customer base.
NFL 10K Sun/Mon 25K Tues/Fri 100K Sat/Sun......playoffs higher
CFB 5K Sun/Mon 10K Tues/Fri 25K Sat
NBA 3K overnights 10K morning 25K late afternoon
At least those and should be higher if you develop the right customer base.
Foots college and pro 10K and 5 on game day, full juice always. Hoops pro and mainstream college 5k and 2.5 for smaller college leauges. Bases 5 k and 2 dimes on totals and run lines. Everything else 2 dimes, but here is the rub, nothing is set in stone and those limits are guidelines only. Depending on whats going on in my market place you can get more if you act correctly. Its about 50/50 always on getting it. Also, first person in line gets the number, everybody else is ass out. I also would cater to every sharp and wise guy in town. They lose as much as they win and I will win more of there money in the long run then they will ever win of mine. I know how this game is played from the inside out and I am not afraid of them what so ever.
Therefore as far as promo's, I would run a lottery for the first set of numbers in town, with double limits for the duration of the lottery, 5 plays max per person, with a 1 dime minimium, must make a play if you get in.
The only other promo you really need is a libreal comp policy for the buffets and the snack bar. This brings people in by the droves. It causes them to over bet and makes yours the only place they go. Keep them fed for free and you keep them losing for life. Simple. Drinks are assumed.
It also elminates the need for any real contest.
I would anyway because I like catering to squares and small players. I would let them tell me what they really want and try to develop something around those ideas for them. This keeps them involved and loyal to your place of buisness because they get to have a say in some of there recreational activitys.
You can also bet 2 team NFL teasers at my place at 20, 30 and 40 cent juice up to 2 dimes as well as buy the half point - 20 on anything you want. But, ala Binions Horseshoe back in the day, if you want to buy off of or onto 3 or 7during foots in either direction you have to lay - 125.
Of all the things books did in Vegas during my days on the street, that was my favorite thing a book did to get people in. Positivly hilarious. They made a minor fortune on that move alone, I am sure. People running in there on Friday nights and Saturday mornings to bet -125 on a game, thinking that half point was really going to make a difference. WEEEE. They did not advertise it either, but all knew just the same. HA. I loved watching people do that move on Friday nights. It was one of the places to be, if you were me.
All day, any day on that move.
Therefore as far as promo's, I would run a lottery for the first set of numbers in town, with double limits for the duration of the lottery, 5 plays max per person, with a 1 dime minimium, must make a play if you get in.
The only other promo you really need is a libreal comp policy for the buffets and the snack bar. This brings people in by the droves. It causes them to over bet and makes yours the only place they go. Keep them fed for free and you keep them losing for life. Simple. Drinks are assumed.
It also elminates the need for any real contest.
I would anyway because I like catering to squares and small players. I would let them tell me what they really want and try to develop something around those ideas for them. This keeps them involved and loyal to your place of buisness because they get to have a say in some of there recreational activitys.
You can also bet 2 team NFL teasers at my place at 20, 30 and 40 cent juice up to 2 dimes as well as buy the half point - 20 on anything you want. But, ala Binions Horseshoe back in the day, if you want to buy off of or onto 3 or 7during foots in either direction you have to lay - 125.
Of all the things books did in Vegas during my days on the street, that was my favorite thing a book did to get people in. Positivly hilarious. They made a minor fortune on that move alone, I am sure. People running in there on Friday nights and Saturday mornings to bet -125 on a game, thinking that half point was really going to make a difference. WEEEE. They did not advertise it either, but all knew just the same. HA. I loved watching people do that move on Friday nights. It was one of the places to be, if you were me.
All day, any day on that move.
