How do they make any money? They don't even have advertising on it. I mean I'm glad it's free because I call at least 50 times a day to check scores of games I have money on while out on the road. But they gotta be burning tons of money providing this service. I remember back in the 80s when Sports Illustrated first came out with a scores update phone number and it was huge deal. But it was a 900# so they were making money. I got in trouble with my parents because I used to call 100s of times.... but only for 1 min because it was 1 cent first minute. They thought it was a porn line and grounded me. hahahaha.