Have the gambling community join together and boycott all sports. Don't watch any sports on TV, no ESPN, Super Bowl, anything. Don't go to any games. If enough people do this to affect the ratings, the stations, advertisers, and leagues will take notice. The problem is getting enough people to commit to cause an impact. How many people would commit to not watching the Super Bowl? I would. Just like now was the perfect time for the US to get tough, just before the big game, now is time for us to make some noise. Lower rating on the Super Bowl and March Madness could be an effect.