I think that since the everybody is recycling sportsbook ads and we are pretty much desensitized to them they are trying to be different to bring attention to themelves. They are a new book so they got to get clients one way or another
As to their finance I couldnt tell you. Like with any new books I keep my deposit with them small and since you get a free pay once a month I just take my winnings(maybe not this month) out whenever I can.