How bad must sales be? They are bombardng the playoff games with commercials designed to create a "high end" image for their swill. Showing that Bud is brewed inside an immaculate mansion with Roman columns while "brewmasters" carefully preside over an exclusive process for discerning high brow tastes. What a joke!
Really, how stupid are these marketers? Best way to get me to drink more Bud would be to simply say "Bud isn't the best tasting beer around, but there are a lot worse beers that cost the same amount of money!"
Really, how stupid are these marketers? Best way to get me to drink more Bud would be to simply say "Bud isn't the best tasting beer around, but there are a lot worse beers that cost the same amount of money!"
Usually beer commercials try and be funny.
If these commercials were parodies of other beers that try and be uppity it would actually be funny and would probably appeal to Budweisers base customers who dont like fancy beer or its prices or the yuppie types that drink it.
but these commercials are dead serious. its funny as hell watching a company spend a lot of money on advertising to make jackoffs of themselves
If these commercials were parodies of other beers that try and be uppity it would actually be funny and would probably appeal to Budweisers base customers who dont like fancy beer or its prices or the yuppie types that drink it.
but these commercials are dead serious. its funny as hell watching a company spend a lot of money on advertising to make jackoffs of themselves
Mr. Smith is right, these bozos are dead serious in their efforts to high brow brand their swill. When all is said and done, this will be considered another ad campaign of "New Coke" proportions. When will these overpaid fortune 500 clowns learn marketing 101: you find your niche, you define your niche, you defend your niche.
They only break out the clydesdales (sp?) for a Christmas ad or two these days. Why not simply stick to that? Everyone sees one of those huge horses, they automatically think Bud.
The main thing Bud has going for it now is the weakening economy. For the average American male, beer is a necessary commodity, beer taste is a variable depending on what he can afford. As the economy weakens, buyers will drop their Heineken and Sam Adams for middle class (in cost and taste) Bud and Coors, to save a few bucks at the checkout counter. All bud has to do is market something along the lines of "Bud is the best tasting beer of its class" instead of trying to rebrand itself outside of its class.
They only break out the clydesdales (sp?) for a Christmas ad or two these days. Why not simply stick to that? Everyone sees one of those huge horses, they automatically think Bud.
The main thing Bud has going for it now is the weakening economy. For the average American male, beer is a necessary commodity, beer taste is a variable depending on what he can afford. As the economy weakens, buyers will drop their Heineken and Sam Adams for middle class (in cost and taste) Bud and Coors, to save a few bucks at the checkout counter. All bud has to do is market something along the lines of "Bud is the best tasting beer of its class" instead of trying to rebrand itself outside of its class.
I know, and they have their new "spokesman," an obnoxious overweight yuppie in tweed and cardigan "schooling" neophites on what constitutes "good beer." Seriously, could Bud have miscalculated their market any worse? Just show hot chicks in bikinis! Coors and Miller have that down. :toast:
