millions, try near billion. remember, you have people watching the finals all over the world. huge viewership in europe, china which has 300 million nba fans, and south america. stern doesn't even really need american viewership, the product is the most watched out of the 3 major sports. the american ratings could be as bad as hockeys, but espn and abc would still pony up for global rights.
the chinese also make a conscious effort to broadcast regular season games, not even with yao in them, so you have a great point there that they're more knowledgeable of the game than we give them credit for.
I remember having to watch the games on their station (CCTV) because i didn't have league pass, and their analysts broke down almost every player in each quarter.
I remember having to watch the games on their station (CCTV) because i didn't have league pass, and their analysts broke down almost every player in each quarter.
