Schlepp, we've received quotes in past six months from a couple qualified contractors to do our living room/dining room (about 400 sq ft) and both were a bit under 2.00 per sq ft for labor
That included pulling up and disposing existing carpet and doing a clean and treatment gimmick on the surface area prior to installing the wood.
We're yet to take action, but expect to in the next couple months.
Should be a real nice switch what with our two cats and one small dog.