Free grilled chicken Monday at KFC
This time, company says it is ready
Posted by Teresa Mears on Thursday, October 22, 2009 1:58 PM
If you missed the last KFC freebie, the Colonel (or his deputy) has a deal for you. Today, Monday, Oct. 26, more than 5,000 <NOBR style="COLOR: darkgreen; FONT-SIZE: 100%; FONT-WEIGHT: bold" id=itxt_nobr_1_0>KFC </NOBR> restaurants nationwide will give each customer one free piece of grilled chicken.
Company president Roger Eaton promises you’ll really get your free chicken this time.
Unlike the giveaway promoted by Oprah in May, when customers were turned away after stores ran out of chicken, the company promises it is ready for the onslaught, or what it hopes will be an onslaught of customers, The Associated Press reported. An earlier giveaway in April went well. <!--EndofExcerptMarker-->
KFC has a lot riding on its grilled chicken, which already accounts for 30% of its sales, analysts say. Larry Miller, a restaurant analyst with RBC Capital <NOBR style="COLOR: darkgreen; FONT-SIZE: 100%; FONT-WEIGHT: bold" id=itxt_nobr_6_0>Markets </NOBR>, told the AP that the sales mix for grilled chicken was high for a new product but that KFC's last-quarter performance was disappointing. KFC is owned by Yum Brands. Grilled chicken "needs to drive the overall business; otherwise, they're not going to be any better off," Miller said.
This time, company says it is ready
Posted by Teresa Mears on Thursday, October 22, 2009 1:58 PM
If you missed the last KFC freebie, the Colonel (or his deputy) has a deal for you. Today, Monday, Oct. 26, more than 5,000 <NOBR style="COLOR: darkgreen; FONT-SIZE: 100%; FONT-WEIGHT: bold" id=itxt_nobr_1_0>KFC </NOBR> restaurants nationwide will give each customer one free piece of grilled chicken.
Company president Roger Eaton promises you’ll really get your free chicken this time.
Unlike the giveaway promoted by Oprah in May, when customers were turned away after stores ran out of chicken, the company promises it is ready for the onslaught, or what it hopes will be an onslaught of customers, The Associated Press reported. An earlier giveaway in April went well. <!--EndofExcerptMarker-->
KFC has a lot riding on its grilled chicken, which already accounts for 30% of its sales, analysts say. Larry Miller, a restaurant analyst with RBC Capital <NOBR style="COLOR: darkgreen; FONT-SIZE: 100%; FONT-WEIGHT: bold" id=itxt_nobr_6_0>Markets </NOBR>, told the AP that the sales mix for grilled chicken was high for a new product but that KFC's last-quarter performance was disappointing. KFC is owned by Yum Brands. Grilled chicken "needs to drive the overall business; otherwise, they're not going to be any better off," Miller said.