The NBA (like MLB) have turned their All Star games into multi event (all need expensive tickets) weekend. The Rookie Challenge Game, the Sprite Slam Dunk competition, The Foot Locker 3Pt shootout, The Haier Shooting Stars Competition, The Taco Bells Skills Challenge, The NBA All-Star Celebrity Game and finally the actual game itself and their merchandise marketing is also a big money maker not to mention TV revenue.
wil.