just wait till it gets past the group phase it will get better
group phase overall pretty boring
cause you have some pretty crappy teams playing and with the 3 game thing teams are playing the games of doing what they have to to get by and make it to the next round and such, keeping players fresh, for the long haul of the tournament etc....
after group phase you have higher quality teams on both sides and its win or go home scenerio which makes for much better soccer
other than post group phase world cup, premier league and champions league etc...soccer is pretty hard to watch for me personally.....MLS for instance is pretty much unwatchable for me.....but high quality/talent soccer and toss in everything is on the line for one game win or go home it is great to watch IMO