I had to get a new tire for my mountain bike today and while I was waiting on the guy to mount it on the rim, I walked around the store just browsing and spotted a custom racing bike with a price tag of $3500. I asked the guy why it was so much and he went into his pitch about how it had custom made parts and components etc and some bikes can even go for $10,000. I was speechless. I paid $13 for the new tire and tube and hit the road. Thinking baout it now, I can see how a racing bike would be more expensive, but I would have never dreamed of the price tags on some of these things.