Smart fuckin move. The marketing implications can be phenomenal!
http://sports.yahoo.com/nfl/blog/sh...ntly-trademarks-the-phrase-Can?urn=nfl-330407
We're not exactly sure how common phrases in the English vernacular are "trademarked" -- it's difficult to imagine how someone could somehow put a patent stamp on such oft-used phrases as "Beam me up, Scotty," "I'll be back," "Show me the money," or "The Seattle Mariners still stink."
Just because you say something in a public forum, even if it's written for specific entertainment entities, copyrights on any phrase ... well, how do you stamp that?
If you're wondering, you might want to ask New York Jets linebacker Bart Scott(notes), who has apparently found a way to trademark the phrase, "Can't Wait!" based on his usage in this interview with ESPN's Sal Paolantonio after the Jets upset the New England Patriots in the playoffs:
Scott believes that if the phrase is used in a merchandising sense, "if anybody is going to benefit off ‘Can't Wait!' it should be me."
:aktion033
http://sports.yahoo.com/nfl/blog/sh...ntly-trademarks-the-phrase-Can?urn=nfl-330407
We're not exactly sure how common phrases in the English vernacular are "trademarked" -- it's difficult to imagine how someone could somehow put a patent stamp on such oft-used phrases as "Beam me up, Scotty," "I'll be back," "Show me the money," or "The Seattle Mariners still stink."
Just because you say something in a public forum, even if it's written for specific entertainment entities, copyrights on any phrase ... well, how do you stamp that?
If you're wondering, you might want to ask New York Jets linebacker Bart Scott(notes), who has apparently found a way to trademark the phrase, "Can't Wait!" based on his usage in this interview with ESPN's Sal Paolantonio after the Jets upset the New England Patriots in the playoffs:
Scott believes that if the phrase is used in a merchandising sense, "if anybody is going to benefit off ‘Can't Wait!' it should be me."
:aktion033
