On the related note of Miller Lite commercials, I've just never understood how these guys went from arguably having the best advertising campaign of all time in the 70's and 80's with all the retired athletes to having some of the worst advertising campaigns of the past 20 years (along with a similar erosion of market share). The whole hot chicks with douchebags thing doesn't work, nor do their lame attempts at humor. I know they've been through a few advertising agencies in the past several years, but the commercials seem to take the same vein.
