bwin.Party Digital Entertainment Plc (
LSE:
BPTY,
WBAG:
BPTY) is an
online gambling company, formed by the March 2011 merger of
PartyGaming plc and
bwin. The world's largest publicly traded online gambling firm,
[2] it is best known for its
online poker room
PartyPoker.com and its
sports betting brand Bwin. It is headquartered in
Gibraltar and quoted on the
London Stock Exchange. PartyGaming Plc was founded in 1997 with the launch of Starluck Casino. Prior to passage of the
Unlawful Internet Gambling Enforcement Act of 2006 by the
U.S. Congress, PartyGaming was the world's largest online poker brand (based on
cash game revenue and number of players). Its market share has diminished since then but it remains the second largest online poker room in the world.
[3]
The new company became the world's largest publicly traded online gaming firm, 48.4% owned by existing PartyGaming shareholders and 51.6% by bwin shareholders. The merged company is listed on the
London Stock Exchange.