My understanding is that Bodog hasn't really been Bodog for awhile now. Last summer it was announced that the brand for US customers would be changing to Bovada. Bodog (at least for US customers) has been run by the Morris Mohawk Gaming Group for the past four years (I think this is correct). The software and the site seem pretty much the same. No major changes that I can see, but I haven't looked all that closely. If you are happy with Bodog you'll be happy with Bovada. If you're not happy w/Bodog then I would think you wouldn't want to play with Bovada.