i know the network wants pats giants....
Believe it or not , it really doesn't matter that much to the networks.
Unlike other sporting events the Super Bowl is such a large part of pop culture and americana , that the nielsons ratings really dont vary that much from year to year (when you start drawing 90 million , 88 or 92 just isnt that big a difference).
The 09 Az/Pitt was just short of the 08 NYG/NE.
The 06 Sea/Pitt beat the 05 Phiily/NE
Date Net Rating Share $/30 Sec. AdHomes (000) Viewers (000) NFC Champion AFC ChampionXLIIIFeb 1 2009* NBC42.064$3,000,00048,13998,732ArizonaPittsburghXLII Feb 3 2008* FOX 43.165$2,699,96348,66597,448New York Giants New EnglandXLI Feb 4 2007 * CBS 42.664$2,385,36547,50593,184Chicago IndianapolisXL Feb 5 2006 * ABC 41.662$2,500,00045,86790,745Seattle PittsburghXXXIX Feb 6 2005 FOX 41.162$2,400,00045,08186,072Philadelphia New EnglandXXXVIII Feb 1 2004 CBS 41.463$2,302,20044,90889,795Carolina New EnglandXXXVII Jan 26 2003 ABC 40.761$2,200,00043,43388,637Tampa Bay OaklandXXXVI Feb 3 2002 FOX 40.461$2,200,00042,66486,801St. Louis New EnglandXXXV Jan 28 2001 CBS 40.461$2,200,00041,27084,335NY Giants BaltimoreXXXIV Jan 30 2000 ABC 43.363$2,100,00043,61888,465St. Louis TennesseeXXXIII Jan 31 1999 FOX 40.261$1,600,00039,99283,720Atlanta DenverXXXII Jan 25 1998 NBC 44.567$1,291,10043,63090,000Green Bay DenverXXXI Jan 26 1997 FOX 43.365$1,200,00042,00087,870Green Bay New EnglandXXX Jan 28 1996 NBC 4668$1,085,00044,14594,080Dallas PittsburghXXIX Jan 29 1995 ABC 41.362$1,150,00039,40083,420San Francisco San DiegoXXVIII Jan 30 1994 NBC 45.566$900,00042,86090,000Dallas BuffaloXXVII Jan 31 1993 NBC 45.166$850,00041,99090,990Dallas BuffaloXXVI Jan 26 1992 CBS 40.361$850,00037,12079,590Washington BuffaloXXV Jan 27 1991 ABC 41.963$800,00039,01079,510NY Giants BuffaloXXIV Jan 28 1990 CBS 3963$700,40035,92073,852San Francisco DenverXXIII Jan 22 1989 NBC 43.568$675,00039,32081,590San Francisco CincinnatiXXII Jan 31 1988 ABC 41.962$645,00037,12080,140Washington DenverXXI Jan 25 1987 CBS 45.866$600,00040,03087,190NY Giants DenverXX Jan 26 1986 NBC 48.370$550,00041,49092,570Chicago New EnglandXIX Jan 20 1985 ABC 46.463$525,00039,39085,530San Francisco MiamiXVIII Jan 22 1984 CBS 46.471$368,20038,88077,620Washington LA RaidersXVII Jan 30 1983 NBC 48.669$400,00040,48081,770Washington MiamiXVI Jan 24 1982 CBS 49.173$324,30040,02085,240San Francisco CincinnatiXV Jan 25 1981 NBC 44.463$275,00034,54068,290Philadelphia OaklandXIV Jan 20 1980 CBS 46.367$222,00035,33076,240LA Rams PittsburghXIII Jan 21 1979 NBC 47.174$185,00035,09074,740Dallas PittsburghXII Jan 15 1978 CBS 47.267$162,30034,41078,940Dallas DenverXI Jan 09 1977 NBC 44.473$125,00031,61062,050Minnesota OaklandX Jan 18 1976 CBS 42.378$110,00029,44057,710Dallas PittsburghIX Jan 12 1975 NBC 42.472$107,00029,04056,050Minnesota PittsburghVIII Jan 13 1974 CBS 41.673$103,50027,54051,700Minnesota MiamiVII Jan 14 1973 NBC 42.772$88,10027,67053,320Washington MiamiVI Jan 16 1972 CBS 44.274$86,10027,45056,640Dallas MiamiV Jan 17 1971 NBC 39.975$72,50023,98046,040Dallas BaltimoreIV Jan 11 1970 CBS 39.469$78,20023,05044,270Minnesota Kansas CityIII Jan 12 1969 NBC 3670$55,00020,52041,660Baltimore NY JetsII Jan 14 1968 CBS 36.868$54,50020,61039,120Green Bay OaklandI Jan 15 1967 CBS 22.643$42,50012,41026,750Green Bay Kansas CityI Jan 15 1967 NBC 18.536$37,50010,16024,430Green Bay Kansas City
2006-9 Data is Live+Same Day, all other years are Live viewing.
Ad expenditure data from Nielsen Monitor-Plus.
Note:
Super Bowl 1 aired on both CBS & NBC.
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.
The 2000 StLou/Tenn beat the 01 NYG/Balt