Free ice cream - how cool is that?
In celebration of their 34 years of business, on April 3, Ben & Jerry's Scoop Shops around the globe will serve up complimentary cones from noon to 8:00 pm.
Founders Ben Cohen and Jerry Greenfield began the Free Cone Day tradition as a staff and customer thank you on the first anniversary of their Burlington, Vermont, store in 1979. The company was acquired by Unilever in 2000, but the custom remained.
The company is expected to give away more than 1 million cones of ice cream or Greek frozen yogurt worldwide during the event. Most Scoop Shops will partner with a local charity to raise money and awareness for the cause of their choice.
Says Cohen, "Business can be a force for good." Not to mention cold, creamy, cost-free deliciousness.
In celebration of their 34 years of business, on April 3, Ben & Jerry's Scoop Shops around the globe will serve up complimentary cones from noon to 8:00 pm.
Founders Ben Cohen and Jerry Greenfield began the Free Cone Day tradition as a staff and customer thank you on the first anniversary of their Burlington, Vermont, store in 1979. The company was acquired by Unilever in 2000, but the custom remained.
The company is expected to give away more than 1 million cones of ice cream or Greek frozen yogurt worldwide during the event. Most Scoop Shops will partner with a local charity to raise money and awareness for the cause of their choice.
Says Cohen, "Business can be a force for good." Not to mention cold, creamy, cost-free deliciousness.