Fertitta Interactive LLC on Tuesday announced it will launch its real-money and social gaming company, Ultimate Gaming, an online gaming business it has been developing since its October acquisition of CyberArts Licensing LLC.
"We view it as a global opportunity," Tom Breitling, chairman of Fertitta Interactive, said during an hour-long presentation . "We believe the timing is right to enter the world of online gaming, so we are doing so with Ultimate Gaming."
Breitling said its free-play poker game, Ultimate Poker, will be released Friday on Facebook, with a promotional campaign to begin July 7 during Ultimate Fighting Championship 148, a pay-per-view event.
He said Ultimate Gaming is UFC's official online gaming sponsor.
The Las Vegas-based company will launch real money poker in Nevada as soon state gaming regulators approve pending manufacturer, service provider and operator licenses, Breitling said. That should be by the end of the year, he said.
Breitling said the company will "be ready to go from Day 1," and noted that UFC's predominantly male demographic is almost the same as that of online poker. The fights have a potential audience of 1 billion homes in 148 countries.
Fertitta Interactive is a division of Fertitta Entertainment LLC, which is also the parent company of Station Casinos LLC and the UFC. The company will control all of the content of its products, with games developed by CyberArts.
Source: http://www.lvrj.com/business/fertitta-interactive-launches-online-ultimate-gaming-159638645.html
"We view it as a global opportunity," Tom Breitling, chairman of Fertitta Interactive, said during an hour-long presentation . "We believe the timing is right to enter the world of online gaming, so we are doing so with Ultimate Gaming."
Breitling said its free-play poker game, Ultimate Poker, will be released Friday on Facebook, with a promotional campaign to begin July 7 during Ultimate Fighting Championship 148, a pay-per-view event.
He said Ultimate Gaming is UFC's official online gaming sponsor.
The Las Vegas-based company will launch real money poker in Nevada as soon state gaming regulators approve pending manufacturer, service provider and operator licenses, Breitling said. That should be by the end of the year, he said.
Breitling said the company will "be ready to go from Day 1," and noted that UFC's predominantly male demographic is almost the same as that of online poker. The fights have a potential audience of 1 billion homes in 148 countries.
Fertitta Interactive is a division of Fertitta Entertainment LLC, which is also the parent company of Station Casinos LLC and the UFC. The company will control all of the content of its products, with games developed by CyberArts.
Source: http://www.lvrj.com/business/fertitta-interactive-launches-online-ultimate-gaming-159638645.html
