Need A New Pair Of Sneakers? Nike Lebron Shoe Will Sell For $300

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hacheman@therx.com
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LeBron X sneaker to be released

Is the basketball shoe world ready for a $300 shoe?
The market might get tested when the LeBron X is released later this year.
The Wall Street Journal is reporting that a Nike Plus-enabled version of the shoe -- that has motion sensors in the shoe to track various metrics including how high the player jumps -- will retail for $315. Although Matt Powell, an analyst for market retail tracking firm SportsOneSource, tells ESPN that he believes the price will be $290.

Nike spokesman Brian Strong would not comment as to the accuracy of the price.
In 1986, Nike's Air Jordan II broke the $100 basketball sneaker barrier. Sixteen years later, the company hit the $200 price tag when it released the Air Jordan XVII.
Despite a rough economic environment, Nike has been able to pass on the rising costs of materials to its consumers with little resistance due to the premium associated with its high-end product.
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SportsOneSource reported last month that sales of sneakers that retail for more than $100 were up 30 percent on the year and sales of basketball shoes that cost more than $100 were up 50 percent. Between the Nike, Jordan and Converse brands, Nike owns roughly 95 percent of the basketball shoe market in the United States.

While many will be fixated on the price, Powell said it's being blown out of proportion. He estimates that Nike will make only about 50,000 pairs of the Nike Plus-enabled LeBron X's compared to 200,000 to 300,000 pairs of the regular version of the shoe, which he expects to sell in the $175 range.

"This is all about electronic componentry," Powell said. "The plus version of this shoe is a very expensive shoe for a very specific audience: the high school or college athlete that wants to improve their game by measuring their progress by wearing the shoes."
 

They drew first blood
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My idiot friend at work, just got the new Jordans and paid 400 dollars for them. Absolutely insane.
 

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Never a better time for Nike to release a pair of shoes like this. Lebron had such a ridiculously good year, even Nike could have never envisioned a better year for lebron in their best scenarios.
 

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Materials: $3
Slave labor: $2

Some idiot paying $400 for $5 sneakers: priceless
 

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I can remember saving my money up as a kid to get the Griffey's and Deion's. They were around $100 or so. Now, I rarely buy sneakers. I have two pair of the Free Runs that I paid around $65 for.
 
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I'll top out around $100, will go $125 if I really like a pair.
Shoes are another story though... Have a couple pair in the $600-$900 range.
 

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Going to be great reading all the headlines these shoes cause with violent incidents. The guy walking around in them with an ipad/iphone on the nyc subway should just hang a sign around his neck saying "Please rob me."
 

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this is called capitalism. quit whining about what people spend there money on.

friggin annoys the hell out of me.

you degenerates blow thousands gambling and you never hear a peep from me.
 
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this is called capitalism. quit whining about what people spend there money on.

friggin annoys the hell out of me.

you degenerates blow thousands gambling and you never hear a peep from me.

I actually agree with you on this
 

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