http://www.vegasinc.com/news/2013/jan/22/new-look-terribles-7-million-18-month-renovation-r/
Gaming:
A new look for Terrible’s: A $7 million, 18-month renovation revealed
Christopher DeVargas
David Nolan, GM of Terrible’s Hotel and Casino, Wednesday, Jan. 16, 2013.
<!-- close leadPhoto -->By <cite>Ron Sylvester</cite> (contact)
Tuesday
22 January 2013
2 a.m.
Terrible's Renovation
Christopher DeVargas - A look at the newly re-designed rooms at Terrible's, one of the many new additions the property has unveiled during their $7 million renovation, Wednesday, Jan. 16, 2013.
Christopher DeVargas - The pool at Terrible's, Wednesday, Jan. 16, 2013.
Christopher DeVargas - A look at the William Hill Sports Book at Terrible's, one of the many new additions the property has unveiled during their $7 million renovation, Wednesday, Jan. 16, 2013.
Christopher DeVargas - A look at a re-designed bar at Terrible's, one of the many new additions the property has unveiled during their $7 million renovation, Wednesday, Jan. 16, 2013.
Christopher DeVargas - A look at a re-designed bar at Terrible's, one of the many new additions the property has unveiled during their $7 million renovation, Wednesday, Jan. 16, 2013.
Christopher DeVargas - A look at the new carpeting in the hotel hallways at Terrible's, one of the many new additions the property has unveiled during their $7 million renovation, Wednesday, Jan. 16, 2013.
Christopher DeVargas - A look at the newly re-designed Guest Services Center at Terrible's, one of the many new additions the property has unveiled during their $7 million renovation, Wednesday, Jan. 16, 2013.
Christopher DeVargas - A look at the new carpeting inside the cafe at Terrible's, one of the many new additions the property has unveiled during their $7 million renovation, Wednesday, Jan. 16, 2013.
Christopher DeVargas - A look at the hospitality suite at Terrible's, one of the many new additions the property has unveiled during their $7 million renovation, Wednesday, Jan. 16, 2013.
Christopher DeVargas - A look at the hospitality suite at Terrible's, one of the many new additions the property has unveiled during their $7 million renovation, Wednesday, Jan. 16, 2013.
Christopher DeVargas - A look at the hospitality suite at Terrible's, one of the many new additions the property has unveiled during their $7 million renovation, Wednesday, Jan. 16, 2013.
Christopher DeVargas - The pool at Terrible's, Wednesday, Jan. 16, 2013.
Christopher DeVargas - David Nolan, GM of Terrible's Hotel and Casino, Wednesday, Jan. 16, 2013.
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Terrible's might seem like a terrible name for a resort.
It's not.
"You would think from a marketing standpoint it would be bad because everything you do would start with 'Terrible,'" said David Nolan, who took over as general manager of the casino less than two years ago. "Unless they know us, people would say, 'Why would I want to stay at a place called Terrible's?' But lots of people do know us, and for locals, it's actually a pretty strong brand."
This year, Terrible's Hotel and Casino, at Paradise and East Flamingo roads, got even better. Owners put the finishing touches this month on a $7 million, 18-month renovation that included room upgrades, a new sports book and an expanded bar.
It was the first renovation for the casino, formerly the Continental, since the Herbst family spent $65 million in 2000 to gut and refurbish it. A tower was added in 2007.
No longer affiliated with the family that runs the Terrible Herbst convenience stores, the resort was bought out of bankruptcy by Affinity Gaming in 2009. The new owners kept the name because locals recognize it, and they make up 70 percent of its clientele.
Since word spread about the renovation, Terrible's 327 rooms have consistently sold out, Nolan said. Customers are both locals and tourists, and room rates start at $34.99.
"We have a real diversity in our crowd," Nolan said. "Our goal with this renovation was to provide a clean, safe and fun atmosphere because that's what our visitors are looking for."
Here's a look at some of the new features at Terrible's:
Gaming:
A new look for Terrible’s: A $7 million, 18-month renovation revealed
-
David Nolan, GM of Terrible’s Hotel and Casino, Wednesday, Jan. 16, 2013.
<!-- close leadPhoto -->By <cite>Ron Sylvester</cite> (contact)
Tuesday
22 January 2013
2 a.m.
Terrible's Renovation
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Terrible's might seem like a terrible name for a resort.
It's not.
"You would think from a marketing standpoint it would be bad because everything you do would start with 'Terrible,'" said David Nolan, who took over as general manager of the casino less than two years ago. "Unless they know us, people would say, 'Why would I want to stay at a place called Terrible's?' But lots of people do know us, and for locals, it's actually a pretty strong brand."
This year, Terrible's Hotel and Casino, at Paradise and East Flamingo roads, got even better. Owners put the finishing touches this month on a $7 million, 18-month renovation that included room upgrades, a new sports book and an expanded bar.
It was the first renovation for the casino, formerly the Continental, since the Herbst family spent $65 million in 2000 to gut and refurbish it. A tower was added in 2007.
No longer affiliated with the family that runs the Terrible Herbst convenience stores, the resort was bought out of bankruptcy by Affinity Gaming in 2009. The new owners kept the name because locals recognize it, and they make up 70 percent of its clientele.
Since word spread about the renovation, Terrible's 327 rooms have consistently sold out, Nolan said. Customers are both locals and tourists, and room rates start at $34.99.
"We have a real diversity in our crowd," Nolan said. "Our goal with this renovation was to provide a clean, safe and fun atmosphere because that's what our visitors are looking for."
Here's a look at some of the new features at Terrible's:
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Christopher DeVargas
The rooms
From the carpet to the couches to the wallpaper, all of the decor and furnishings in the original tower's hotel rooms are new. Owners chose blue for the dominant color and added brown, gray and orange accents.
"We figured it gets hot enough in Las Vegas most of the year, so people would feel comfortable coming back to a room with this cool blue," Nolan said.
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