I think it is pretty ingenious and far from peaking. Might be the biggest dance craze ever before it's all said and done.
It's just incredibly simple and fun.
Can envision it in any environment, workplace, friends , schools, teams whatever.
It's not a particular dance, 90% of he population had no rhythm or dance ability , it doesn't matter with this and you don't look stupid because something about the simple beat of the song makes anything you do go with the music.
There is a format to follow (one person dancing, then everyone goes wild after the break in music) it's amazingly easy to at the same time be creative without having to be creative (follow format) at the same time.