- http://www.itv.com/news/update/2015-04-17/disney-stock-boosted-by-2bn-thanks-to-star-wars-trailer/
17 April 2015 at 12:08pm
[h=1]Disney stock boosted by $2bn thanks to Star Wars trailer[/h]<figure class="item__content-block item__content-block--with-caption
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<!--[if (lt IE 9) & (!IEMobile)]> <![endif]--> <noscript> <img alt="Chewbacca and Han Solo." src="http://news.images.itv.com/image/file/643169/article_update_img.jpg" /> </noscript>
<figcaption class="item__content-block__media-info">Chewbacca and Han Solo make an enticing appearance in the latest trailer. <cite>Credit: Lucasfilm</cite></figcaption></figure>Disney's stock value got a surprise boost of $2 billion following the release of the second Star Wars trailer yesterday.
Shares bumped up 1% to $108.30 from $107 after the trailer was posted online. They are currently resting at
$108.10, thanks to the excitement generated by the clip.
This jump in share price is an indication of excitement among investors ahead of the release of
Star Wars: The Force Awakens, the latest installment in the series.
Disney bought the rights to the franchise as part of its $4 billion purchase of Lucasfilm Ltd in 2012.
Video: Watch the latest Star Wars: The Force Awakens trailer here
<time class="update__time-edited" datetime="2015-04-17" pubdate="">Last updated Fri 17 Apr 2015</time>